If your pipeline generates content that starts as an embedding before render (creative, copy, synthetic media, enhanced product imagery), Mnemo applies.
02Why it matters
Article 50 enforces in months, not years.
The EU AI Act Article 50 obligation enforces August 2, 2026. The draft Code of Practice rules single-technique provenance insufficient. California and New York have similar laws on the same timeline. Existing brand safety vendors detect fraud, viewability, and adjacency. None verify the creative's embedding.
03What this does
Identity stays with the data wherever it goes.
The creative's embedding is signed at generation. Verification on the publishing side returns identity and integrity. The result stacks with C2PA and complements the verification vendors you already use.
04Scope
What Mnemo does not do.
Does not detect prompt injection
Does not analyze model weights
Does not moderate content
Does not replace your system
Mnemo focuses on one layer: attaching identity to embeddings and verifying them when they are used.
05Who this is for
Head of Brand Safety. VP Programmatic. CTO at DSPs, SSPs, ad networks, and holding companies. Chief Content Officer at publishing platforms.
06Why teams adopt it
Article 50 enforces August 2, 2026.
California and New York synthetic content laws on the same timeline.
Major platforms already require disclosure on generated creative.
Multi-layer provenance is required by the draft Code of Practice.
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